AFU CREATIVE
Hi, I'm Irving Hsieh based on Taiwan.
I have 8+ years experience as a Product designer.
My design philosophy revolves around data-driven approaches and superior user experiences, focusing on B2B and B2C product design in the e-commerce and gaming industries. I believe that data is not just a tool to guide design but a key to creating outstanding products.
Over the past two years, I have led design teams, dedicated to creating a collaborative environment and encouraging team members to unleash their potential. Through effective communication and clear goals, I have successfully guided teams to develop a series of remarkable products.
Apart from design, I have a passion for sports and travel. Sports keep me physically fit and energized, while travel expands my horizons, ignites my creativity, and inspires my work. I enjoy seeking inspiration in different cultures and landscapes and integrating these experiences into my design work.
Experience
- PChome online | Sr. UI/UX Designer | Jan 2022 – Present
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Established and led a dynamic design team, fostering a culture of creativity, collaboration, and innovation to elevate the user experience across the platform.
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Spearheaded the website redesign project, orchestrating cross-functional collaboration between design, product management, development, and marketing teams to deliver a modern and user-centric design solution.
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Implemented user-centered design methodologies to create intuitive and visually appealing user interfaces, ensuring seamless navigation and interaction for users across different devices and platforms.
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Established design standards, guidelines, and patterns to maintain visual coherence and brand integrity across all products and features, promoting a cohesive and unified user experience.
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Conducted A/B tests and multivariate experiments to measure the effectiveness of design changes and iterate on user interfaces.
- Gamania | Sr. Product Designer | Jul 2021 – Dec 2021
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Designed intuitive user interfaces for B2C ACGN App - beanfun!, focusing on usability, accessibility, and visual appeal.
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Worked closely with development teams to implement designs and ensure pixel-perfect execution
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Conducted heuristic evaluations and usability studies to identify usability issues and recommend design enhancements.
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Collaborated with stakeholders to define product requirements, user flows, and interaction models.
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Contributed to the establishment and maintenance of design systems to ensure consistency and scalability across products.
- PChome online | Sr. UI/UX Designer | Jan 2019 – Jun 2021
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Design and optimize user interfaces for PChome 24h Shopping, MiTCH Selection, and PChome Travel, ensuring excellent user experience and alignment with brand identity.
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Collaborate closely with development teams to understand product requirements and translate them into user-friendly, intuitive interface designs.
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Responsible for devising and implementing user testing plans, collecting feedback, and making design adjustments accordingly to enhance product quality.
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Design and maintain product design systems to ensure consistency and reusability of design components, thereby improving work efficiency and product consistency.
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Collaborate with product managers and other relevant stakeholders to discuss and resolve design issues to ensure successful product launch and continuous improvement.
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Actively research the latest design trends and technologies, and apply them to existing product designs to continually enhance the team's design capabilities and creativity.
- PChome online | UI/UX Designer | Sep 2017 – Dec 2018
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Integrated transfer and electronic payment functionalities into PChome IM, enabling users to seamlessly transfer money and make electronic payments within the messaging platform.
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Collaborated closely with cross-functional teams including product managers, engineers, and stakeholders to conceptualize, design, and implement new features and enhancements for PChome IM, addressing the evolving needs of users in the digital communication landscape.
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Applied user-centric design principles to create intuitive user interfaces and seamless user experiences for the transfer and electronic payment features, ensuring ease of use and security for users.
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Established and maintained a comprehensive design system and style guide to ensure consistency and scalability across the PChome IM platform, streamlining design workflows, and promoting collaboration among design and development teams.
- CAPCOM TAIWAN | Sr. Web Designer | May 2015 – Sep 2017
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Developed a cohesive visual identity and style guide that reflects the brand's personality and resonates with the gaming community.
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Designed engaging promotional materials, including banners, posters, and social media graphics, to drive user engagement and increase website traffic.
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Implemented responsive design principles to ensure optimal user experiences across various devices and screen sizes.
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Designed eye-catching banners, posters, flyers, and social media graphics to promote upcoming events and drive attendance.
- IWPLAY WORLD | Web Designer | Dec 2012 – Apr 2015
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Responsible for interaction and visual design and develop the product with HTML&CSS.
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Collaborated closely with the marketing team and event organizers to conceptualize and create visually stunning graphics that effectively communicated event details, themes, and promotions to the target audience.
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Implemented user-centered design principles to create intuitive and engaging user interfaces for the event website, optimizing user experience and conversion rates.
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Regularly reviewed user feedback and analytics data to identify areas for visual enhancement and optimization, iterating on designs to improve user satisfaction and retention.